Destination Directory

3 Social Marketing Strategies to Ring in Spring

The start of a new season is a great reason to rethink old habits and see if they're still working for you.

Become a Strategy Machine!

1. Rock your Content strategy. Here's an easy content strategy you can copy.

2. Become a Video Veteran! Don't be shy: Grab your video camera on your next FAM trip or right in your office. Go ahead; try this.

3. Accelerate your advertising! Embrace the cool new ad features on your social sites—or not! Boost Post may be right for you if you want to reach more of a specific portion of your audience. Options include:

• People you choose through targeting
• People who like your Page
• People who like your Page and their Friends

Get a new lease on your social strategy creation by incorporating these practices into your toolkit!


Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.

 


Tags

Add comment


Security code
Refresh

  • 1
  • 2
  • 3
  • 4

What's New

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139

Spotlight Collection

  • OMCA - Ontario Motor Coach AssociationOMCA - Ontario Motor Coach AssociationOMCA is excited to host the 2017 OMCA Marketplace in Toronto, Ontario, November 5 - 8! We're continuously making changes to our annual show, designed for the ever-evolving tourism and transportation industry.Some of our features this year include: Cond ...
  • Arkansas Department of Parks & TourismArkansas Department of Parks & TourismFollow the Sounds of the Arkansas Delta. The Arkansas Delta has produced legendary artists, iconic performances and historic events that shaped the music of the region and the world. The Sounds of the Arkansas Delta tour offers a chance for your group to ...
  • Visit Hagerstown CVBVisit Hagerstown CVBLocated along I-81, Hagerstown, MD is less than ninety minutes from Baltimore and Washington, DC. Known as the Crossroads of the Civil War, we are rich in scenic and historic attractions. Home to Antietam National Battlefield, we are an easy Hub N’ Spoke ...
  • Aga Khan MuseumAga Khan MuseumAga Khan Museum In designing the Aga Khan Museum, Fumihiko Maki, winner of the Pritzker Architecture Prize, used light as his inspiration. He ensured not only that light is ever-present in the building, but that, depending on the time of day or ...
  • Show more...

Featured Content

Building Group Leaders 101

As group travel planners, it's our job to empower our group leaders, allowing them to be the star of the show. We do this by working quietly behind the scenes, dotting every "i" and crossing every "t," so their group travel experience will come across as flawless to their tribe of followers.

Read more ...

Secure Tourism Summit: Lessons in Balancing Security and Hospitality

Earlier this year, I attended the U.S. Travel Association's  inaugural Secure Tourism Summit, in New York City. It was a well-thought-out, daylong discussion of possible threats facing our industry, with concrete examples of how to work through a crisis.

Read more ...

3 Vital Video Tips and Tools

Have you noticed more of your social feeds have been taken over by video? Video content grows in popularity by the second!

Consider expanding your recognition online by increasing your video content output. Read on to find out how this rich media can benefit your travel and tourism business!

Read more ...

Recent Blogs

Boys Just Wanna Have Fun

As it turns out, there's not enough testosterone on the golf course. Or in pools with swim-up bars, on lounge chairs under the shade of palm trees, and in fishin' boats on serene lakes. Travel is one of the best ways for men to build meaningful relationships with their friends, but the eminent "guy getaways" and "brocations" are taking a turn toward adrenaline-fueled activities.

4 Ways to Dive Deep in Group Travel

Time to dive deep into group travel.

Literally.

13 Things That Can Go Wrong on Group Tours

Anything that can go wrong on a group tour hopefully won't, but probably will ... at least once during your career.