Destination Directory

marketing

marketing

  • B2B Marketing Databases: 5 Tips to Maximize Results

    Managing data can be a little scary—especially if you're not a statistician by trade. But if properly managed, your B2B marketing database can help you to make effective outreaches and maximize your business. Here are five steps to make the most of your B2B marketing database.

  • Effective Connections, Beyond the Latest Trends

    When Justin Osbon worked as an intern to get through college, his current job really found him more than he found it. Image Tours is a three-generation family-owned company, and Justin has become a part of the family through his years of personal growth and thirst for learning.

  • How To Be Social Online

    Business used to be conducted at a conference table, on the golf course or over drinks. Though this is still commonplace, more and more business is being done online.

  • Influencing the Decision Makers

    It's estimated that women make 80 to 90 percent of the decisions regarding leisure travel for their families.

  • Lessons Learned During 2017

    Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

  • Marketing your business: Dare to be different, but proceed with purpose

    Just after the first of the year, the staff at Serendipity came together for a kick off meeting of sorts to clarify our vision for 2014. We revisited our goals, brand promises, and tweaked our roles. It was my first official meeting since rejoining the company and it felt familiar yet brand new at the same time.

  • Social Media: Are You Posting to the Right Place?

    Maintaining your social media presence can feel like a full-time job. In fact, for some people, it is!

  • The Rest of the World Changed the Way It Advertised in 2017. Did You?

    In 2017, digital ad spending surpassed traditional television ad spending for the first time ever. Marketers, business owners and consumers should absolutely be ready for that gap in ad spends to continue to widen.

Recent Blogs

Lessons Learned During 2017

Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

Tour Planner Versus the Internet: Why (and How) the Travel Planner Will Win

We are in the midst of a digital transformation. More and more, travelers use the Internet to find travel inspiration and information. They can easily book flights and hotels—now more than ever, thanks to Google. There are apps to hail transportation, book table reservations and more.

10 Key Travel Moments from 2017

Each new year brings an air of hope. When the Trump administration instated the first travel ban in January, however, it looked like 2017 was off to a turbulent start for the travel industry. This year definitely had its rough patches, yet there were good things, too.

With each setback, the travel industry rallied together and proved that the industry isn't just an industry—but a community determined to change the world through remarkable destinations and extraordinary experiences.