Destination Directory

marketing

marketing

  • B2B Marketing Databases: 5 Tips to Maximize Results

    Managing data can be a little scary—especially if you're not a statistician by trade. But if properly managed, your B2B marketing database can help you to make effective outreaches and maximize your business. Here are five steps to make the most of your B2B marketing database.

  • Effective Connections, Beyond the Latest Trends

    When Justin Osbon worked as an intern to get through college, his current job really found him more than he found it. Image Tours is a three-generation family-owned company, and Justin has become a part of the family through his years of personal growth and thirst for learning.

  • How To Be Social Online

    Business used to be conducted at a conference table, on the golf course or over drinks. Though this is still commonplace, more and more business is being done online.

  • Influencing the Decision Makers

    It's estimated that women make 80 to 90 percent of the decisions regarding leisure travel for their families.

  • Marketing your business: Dare to be different, but proceed with purpose

    Just after the first of the year, the staff at Serendipity came together for a kick off meeting of sorts to clarify our vision for 2014. We revisited our goals, brand promises, and tweaked our roles. It was my first official meeting since rejoining the company and it felt familiar yet brand new at the same time.

  • Social Media: Are You Posting to the Right Place?

    Maintaining your social media presence can feel like a full-time job. In fact, for some people, it is!

Recent Blogs

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.

Natural Disasters and Tourism

The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.

It’s Getting Hot in Here: Brand Activism in Diverse Political Climates

West Michigan was unseasonably warm last month.

I was beginning to think sweating was my new way of life.

The weather certainly seems to be symbolic of where we are as a country right now—chaotic, confused and heated.