We all know those loyal clients; the ones who are always pleased with our offerings and service, and who do business with us time and time again. Unfortunately, the pandemic made it difficult to keep those relationships active and thriving. Consider these tips and strategies for reconnecting and reengaging with your past travelers.

Many years ago, my daughter and I were in our basement, and she found an old typewriter. She looked at it with amazement and asked, "Dad, what's this?" I explained it was what we used before computers and keyboards were invented. We would type letters and thank-you notes on a piece of paper, without spell-check. She asked if she could play with it. It kept her busy for days.

I was recently interviewed by Mario Martinez on his Modern Selling podcast. He shared a story about how he emailed the CEO of a company, and in an incredibly short amount of time, his phone rang, and you can guess who it was ... the CEO.

With millions of people losing their jobs and in-person events disappearing for over a year, COVID-19 has forever changed the way we make connections.

In early October, Facebook, Facebook Messenger, Instagram and WhatsApp all went down at once—and stayed down for quite a while. Big yikes.

For some who rely on the platforms as a way to communicate with customers, it created a disconnect and disruption to their usual operations, travel companies included.