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We can all agree the sales game isn’t as easy as it used to be. In order to be competitive and stand out from the crowd, we can no longer wing it. We have to work smarter and harder. That’s what I heard from leading advertising sales experts at the Niche Media Conference in Nashville in 2013.
Knowing WHAT to measure can be as baffling as sifting through all the insights, analytics and numbers.
Knowing WHY you're measuring is key to your success.
Does your analysis give you a better idea of what action you can take? Do you understand your marketing direction or what resonates with your fans?
Let's dive into two popular Facebook tools to measure and analyze.
Do you know someone who is vocal about what he or she doesn’t like? Being mouthy and opinionated is a big turnoff, especially when you’re attempting to communicate with one of these “vocal” customers. If you have a customer who is mouthy when mad, think about how much more mouthy and opinionated he or she could be when happy!
When did you last spend quality time evaluating all aspects of your business? If you’re in sales, how much time, energy, and effort are you putting into to some client relationships and is your sales volume reflective of that time spent? More importantly, is it a profitable relationship for you and your company?
Most companies, at some point or another, have created a mission statement that is meant to define their purpose or vision for conducting business. Mission statements can look great on a plaque hanging in your office or on your website for prospective clients to see, but when was the last time you reviewed it to make sure you and your staff are actually "living" it? Would you even be able to rattle it off without looking? If you haven't visited your mission statement in a while, or ever, there has never been a more critical time to do so.