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Most companies, at some point or another, have created a mission statement that is meant to define their purpose or vision for conducting business. Mission statements can look great on a plaque hanging in your office or on your website for prospective clients to see, but when was the last time you reviewed it to make sure you and your staff are actually "living" it? Would you even be able to rattle it off without looking? If you haven't visited your mission statement in a while, or ever, there has never been a more critical time to do so.