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Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Group travel is all about the destination as a whole. Operators view your offerings collectively, which is why cooperative marketing makes sense for a lot of destinations. Amy Spain, executive director of the Snohomish County Tourism Bureau finds cooperative marketing to be very effective for their limited budget and offers some good advice on making it as easy as possible!

In this day and age, sharing information with millions of people is as easy as the click of your mouse. But not all information is good, or “share”-worthy. So, how will you guarantee your content is good enough to be “liked” and “shared?”

Have you ever wondered how to effectively market to the group travel industry? Marketing in general has changed substantially over the years, and navigating the options and selecting the right choices can be a daunting task. Tour operators are inundated with information and standing out is critical to your overall success. So, how do you do it?

Wellness Tourism Worldwide’s Top 10 Wellness Travel Trends of 2014 is based on data collection and research conducted throughout the year that consolidated trends across several sectors and industries to deliver practical knowledge to individuals and businesses, and to help businesses boost sales and maximize profits. 

Group travel of yesteryear was pretty stereotypical. Today’s group travel is far from that. In fact, companies that provide unique offerings are excelling. Groups Today magazine sat down with Jim Reddekopp, president of Earth Bound Tours and Entrepreneurs in Travel, and immediate past chairman and CEO of NTA, to talk about how he has been able to provide and sell unique experiences to his travelers.

Recent Blogs

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.

Natural Disasters and Tourism

The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.

It’s Getting Hot in Here: Brand Activism in Diverse Political Climates

West Michigan was unseasonably warm last month.

I was beginning to think sweating was my new way of life.

The weather certainly seems to be symbolic of where we are as a country right now—chaotic, confused and heated.