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Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Common courtesy isn’t always common, and may differ by location. Encourage travelers to learn about customs and etiquette. (Even better, offer a basic travel etiquette manual.) Here are some etiquette odds and ends.

For a while, Facebook seemed like the place to be, in terms of marketing your business. That may no longer be the case. According to Elan Dekel, a contributor at Forbes magazine, his numbers didn’t add up to a good advertising strategy. After building up over 6,000 “likes,” and paying Facebook between $0.27 and $0.57 per “like,” he found that the new posts he put up on a business page were only being seen by one to five percent of those who had “liked” his page.

We’re coming off a few months of trade shows in the group travel industry. From ABA to NTA to Go West I’m sure all you want to do is crawl into bed and sleep for about a week. But to ensure you get the best return on investment from your show, the hard work has just begun. While you likely chose to participate in a given show for many reasons—to boost awareness, enhance your brand, and bolster key partnerships—ultimately you are responsible for driving revenue and maximizing ROI from the show. And your lead follow-up process is key to maximizing show ROI.

Social Media for your destination, attraction, or business could be a major player in your marketing strategy. It’s a great place to share updates about your destination, trending articles about your industry, and photos, and to engage prospective and past customers. However, for fear of appearing unprofessional, read about the seven DOs and DON'Ts for Small Businesses on social media.

A certain level of preparedness and planning can come in handy when traveling—and could even save a life. Possible “medical emergencies” are seemingly endless and even the smallest occurrence could affect travel plans, turning a dream trip into a nightmare. So, how can group travel leaders prepare?

Recent Blogs

Generation X: Travel Trends

Once upon a time, Generation X was considered a cohort of apathetic, grungy loners blasting angry music, Today, they're working professionals and mature adults raising families. Sandwiched between the baby boomers and millennials, Gen X is sometimes considered the "Lost Generation," but they're about 68 million strong and account for 25 percent of the population—and 31 percent of total income, according to OpenForum. Gen X is at a point where they have money to spend on travel. Here are a few trends shaping their plans.

Giving Back to the Comeback City

"The only thing we ask is you love our city as much as we do," said Aaron Foley, appointed Neighborhood Storyteller for the city of Detroit and author of the book How to Live in Detroit without Being a Jackass.

Baby Boomer Travel Trends

For baby boomers, travel is, well, booming. According to the AARP 2017 Travel Trends Report, 99 percent of boomers plan to take at least one leisure trip this year, with an average of five or more trips. But why do they want to travel, and where do they want to go? The report uncovered several trends.