Are you focusing on creating engaging visual content for your clients online? Do you want to skyrocket your reach? Social ads are the answer! Let's dive into five targeting tactics to launch your next campaign.
Along with targeting by demographic, you can target by:
- Life events. Think of the possibilities if you're marketing to those celebrating a milestone birthday or upcoming anniversary.
- Relationships. Imagine the opportunities for marketing to the newly engaged—or newly single.
- Interests. Consider marketing your next Italy tour to those who love red wine and Italian food. For your upcoming yoga retreat, you could target yoga and meditation aficionados.
- Travel aspirations. Does your next trip include an eco-tourism focus? Target those who are interested in eco-tourism!
- Culinary styles. Do you have an upcoming tour to Germany, or a river cruise on the Rhine? Target those who love German or French food.
Once you have your target audiences set up, it's easy to reuse and edit them for specific campaigns. There are so many options. Don't stop at just a couple of audiences; you could have as many as you'd like.
Go crazy and get specific with your target and custom audiences.
The sky's the limit!
Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.