Destination Directory

3 Vital Video Tips and Tools

Have you noticed more of your social feeds have been taken over by video? Video content grows in popularity by the second!

Consider expanding your recognition online by increasing your video content output. Read on to find out how this rich media can benefit your travel and tourism business!

Let's explore some tips to get moving and filming.

Live streaming video

Platforms such as Facebook Live, Periscope, Instagram and Snapchat are powerful tools for reaching your audience in real time and inspiring interaction.

  • Invest in a good portable external microphone. This will come in handy when you're interviewing or broadcasting from your next site inspection. A steady hand—along with a selfie stick or tripod—will minimize shakiness. And a diva light will make you look like a star!
  • Keep it short and use humor!
  • Include video and still images. By using tools like these you can use variety and incorporate transitions and music.
  • More tips and tools here. 


We're all visual creatures. When you're able to present content in a video, your fans will LOVE it and reward you with the all-important likes, comments and shares.

What video tool will you use next?



Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at and socially.


Add comment

Security code

Recent Blogs

Lessons Learned During 2017

Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

Tour Planner Versus the Internet: Why (and How) the Travel Planner Will Win

We are in the midst of a digital transformation. More and more, travelers use the Internet to find travel inspiration and information. They can easily book flights and hotels—now more than ever, thanks to Google. There are apps to hail transportation, book table reservations and more.

10 Key Travel Moments from 2017

Each new year brings an air of hope. When the Trump administration instated the first travel ban in January, however, it looked like 2017 was off to a turbulent start for the travel industry. This year definitely had its rough patches, yet there were good things, too.

With each setback, the travel industry rallied together and proved that the industry isn't just an industry—but a community determined to change the world through remarkable destinations and extraordinary experiences.