Destination Directory

5 Benefits of Blogging

Blogging is one of the most valuable (not to mention viable) tools a business has to engage with customers and generate new leads. More and more, blogging is becoming essential to maintain an online presence and stand out above the competition.

Blogs fuel SEO.
The more pages on your website, the more opportunities you have to show up in search engines.

Throwing random pages up on your website isn't a viable solution. Blogging, however, works. Every time you post a new blog post on your website, you have a new page—and it's all housed and compact under your blog, so your website doesn't get cluttered.

Blogs are the heart of your marketing content.
Not only can you share your blog posts through your own social media channels, but every time you write a blog post, you're creating content people can share on their own social networks—which could help expose your business to a new audience.

Blogs help convert traffic into leads.
Each post you write is an opportunity to generate new leads through a call-to-action. Call-to-action leads could include any asset—such as a free webinar or newsletter—for which visitors are willing to exchange their information.

Blogs helps establish authority.
The best business blogs answer common questions their customers have. If you're consistently creating content that's helpful and enticing for your target customer, it will help establish you as an authority in their eyes.

Blogs help you tell your story.
Blogs are a great place to offer more insight into your business, philosophy, employees and ... yes, products! It's a great space to let your brand's personality shine, and blogs foster two-way conversations with customers, leads and industry colleagues.

Written by Cassie Westrate, staff writer for Groups Today.


Tags

Add comment


Security code
Refresh

Recent Blogs

Imagine the World as One: 'Come From Away’ is Valuable for All Groups

Come From Away is the remarkable true story of 7,000 stranded passengers after the September 11 attacks, and the small town of Gander, Newfoundland, that welcomed them. Cultures clashed. Nerves ran high. Yet uneasiness turned into trust—and gratitude turned into enduring friendships.

Matt Lauer Had to Go. Here's Why.

For as long as I can remember, my mornings started with Matt Lauer on the screen. One morning, when my boys were young, one looked at the screen and thought Matt was my husband. (They have the same haircut. We giggled for days over that one.) For years, Matt was a staple in our home, bringing us news and events.

Your Guide to Snapping the Best Shot in Banff National Park

Whether you're an amateur photographer or just looking for tips on capturing the best of Banff and Lake Louise, there are plenty of subjects to choose from. Here are some tips on our more famous natural attraction: wildlife photography.