Blogging is one of the most valuable (not to mention viable) tools a business has to engage with customers and generate new leads. More and more, blogging is becoming essential to maintain an online presence and stand out above the competition.
Blogs fuel SEO.
The more pages on your website, the more opportunities you have to show up in search engines.
Throwing random pages up on your website isn't a viable solution. Blogging, however, works. Every time you post a new blog post on your website, you have a new page—and it's all housed and compact under your blog, so your website doesn't get cluttered.
Blogs are the heart of your marketing content.
Not only can you share your blog posts through your own social media channels, but every time you write a blog post, you're creating content people can share on their own social networks—which could help expose your business to a new audience.
Blogs help convert traffic into leads.
Each post you write is an opportunity to generate new leads through a call-to-action. Call-to-action leads could include any asset—such as a free webinar or newsletter—for which visitors are willing to exchange their information.
Blogs helps establish authority.
The best business blogs answer common questions their customers have. If you're consistently creating content that's helpful and enticing for your target customer, it will help establish you as an authority in their eyes.
Blogs help you tell your story.
Blogs are a great place to offer more insight into your business, philosophy, employees and ... yes, products! It's a great space to let your brand's personality shine, and blogs foster two-way conversations with customers, leads and industry colleagues.
Written by Cassie Westrate, staff writer for Groups Today.