Do you find your social ads aren't gaining you the same exposure they did a couple of months ago?
If you've done your fair share of targeted posts online and have a solid grasp of your ad audiences and ad creation, and are measuring your success, it's time to break into different styles of social advertising.
1. Carousel ads. Showcase up to 10 images and/or videos in a single post. You can include different headlines, links and calls to action in a single ad. More details here.
2. Video ads. Expand your reach and engagement. Make sure to add captions.
3. Canvas. Fully immersive vehicle for integrated storytelling. Imagine giving your mobile viewers a singular experience that features photos and videos along with text and links. More details here.
4. Lead Generation ads. Provide a lead magnet and grow your e-mail list.
Broaden your reach and grow your e-mail list with these accelerated ad options.
Which will you try next?
Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.