Destination Directory

Attract NEW Fans by Cross-Promoting

Psst! Want new social fans that LOVE you? Cross-promoting is a powerful way to draw your fans from one of your social sites to another.

Picture this: You probably have Facebook fans who are also active on several other sites—and would love to connect with you. Yet they may not know you're active on any other sites. Tapping into this art of cross-promoting will help you build stronger relationships across a variety of social networks.

Consider these strategies:

1. Add your latest blog to your social postings. Think Twitter, Pinterest, Facebook, Google+.

2. Create video. Do you have some new photos you've just uploaded to a Facebook photo album? Take those same photos and create a short video. Then, in the video description box, invite people to see more of your photos on Facebook and provide them a link to the Facebook photo album. Here are some tools to help you create videos from your still images.

3. Maximize your Facebook posting options. Consider carousel posts, slide shows and Canvas.

You'll reap the rewards of brand advocates who will help you market each time they like, comment or share your great content.

Which tip will you start with?

Catherine-HeegWritten by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.

 

 

 


Tags

Add comment


Security code
Refresh

Recent Blogs

Lessons Learned During 2017

Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

Tour Planner Versus the Internet: Why (and How) the Travel Planner Will Win

We are in the midst of a digital transformation. More and more, travelers use the Internet to find travel inspiration and information. They can easily book flights and hotels—now more than ever, thanks to Google. There are apps to hail transportation, book table reservations and more.

10 Key Travel Moments from 2017

Each new year brings an air of hope. When the Trump administration instated the first travel ban in January, however, it looked like 2017 was off to a turbulent start for the travel industry. This year definitely had its rough patches, yet there were good things, too.

With each setback, the travel industry rallied together and proved that the industry isn't just an industry—but a community determined to change the world through remarkable destinations and extraordinary experiences.