Destination Directory

Have You Checked Your Analytics Lately?

There's so much more going on with Twitter and Pinterest than re-tweets and re-pins. Using awesome free tools, you could get a closer look at how clients are connecting with your sites!

Twitter analytics will help you understand your fans' interests, buying styles and demographics. This will come in handy when you're ready to begin advertising. Learn where to find and track all of the details.

Pinterest analytics shows graphs and charts about your fans' demographics—and you'll find some reach analytics, repins and board popularity here. This is an essential way to better understand what's resonating with your fans and produce additional similar content. Not sure what you'll find? Please see the examples.

Armed with this knowledge, you could produce and curate similar content leading to better engagement.

CatherineHeegWritten by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at and socially.





Add comment

Security code

Recent Blogs

Boys Just Wanna Have Fun

As it turns out, there's not enough testosterone on the golf course. Or in pools with swim-up bars, on lounge chairs under the shade of palm trees, and in fishin' boats on serene lakes. Travel is one of the best ways for men to build meaningful relationships with their friends, but the eminent "guy getaways" and "brocations" are taking a turn toward adrenaline-fueled activities.

4 Ways to Dive Deep in Group Travel

Time to dive deep into group travel.


13 Things That Can Go Wrong on Group Tours

Anything that can go wrong on a group tour hopefully won't, but probably will ... at least once during your career.