Destination Directory

5 Grammar Rules You CAN Break

One of the first rules in writing—one that should never be broken—is to consider your audience. To best communicate and relate with your audience, some grammar rules must necessarily be broken. Whether you're writing an article, blog post or e-mail, consider breaking these infamous grammar rules to connect with your clients.

1. Never start a sentence with a conjunction.

Conjunctions are typically used to join parts of a sentence, so it doesn't make much sense to begin a sentence with one. But beginning a sentence with a conjunction may be useful in conveying a conversational tone in e-mails, articles, blog posts and more.

2. Use "whom" when referring to someone as an object of a preposition or verb.

For grammarians, this might be a tough one to break. Traditionally, "who" is used as a subject and "whom" is used as an object. For instance: "Suzy is the one who is handling the itinerary" and "Suzy is the one to whom you'll be speaking."

We don't typically use "whom" in everyday speech. Use your best judgment on your audience, but your reader might trip over the word when reading it—and even question if you used it correctly.

3. Don't end sentences with prepositions.

Sometimes writers twist and contort sentences in order to avoid ending sentences with prepositions, and the end product sounds awkward and bulky. Ending a sentence with a preposition often sounds more natural. You know what I'm talking about?

4. Do not use contractions.

Contractions are one of the best ways to convey a relatable, personable writing voice to your audience. If your writing is studded with cannots, have nots and do nots, you might sound unapproachable—or like a robot.

5. Never use one-sentence paragraphs.

Today's readers are adept Internet readers. That means they're unlikely to sit down and read every word. Most likely, they'll skim—rather than read—your e-mail, article, blog post or article. It's in your best interest and theirs to highlight the most important facts.

One-sentence paragraphs are just as effective as five-sentence paragraphs.

Written by Cassie Westrate, Groups Today staff writer, and adapted from an article by Jamie Izaks on PR NEWS.



Recent Blogs

Lessons Learned During 2017

Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

Tour Planner Versus the Internet: Why (and How) the Travel Planner Will Win

We are in the midst of a digital transformation. More and more, travelers use the Internet to find travel inspiration and information. They can easily book flights and hotels—now more than ever, thanks to Google. There are apps to hail transportation, book table reservations and more.

10 Key Travel Moments from 2017

Each new year brings an air of hope. When the Trump administration instated the first travel ban in January, however, it looked like 2017 was off to a turbulent start for the travel industry. This year definitely had its rough patches, yet there were good things, too.

With each setback, the travel industry rallied together and proved that the industry isn't just an industry—but a community determined to change the world through remarkable destinations and extraordinary experiences.