Destination Directory

Navigating the Social Media Cocktail Party

In his best-selling 2007 book The New Rules of Marketing & PR, David Meerman Scott likens social media to a cocktail party.

If you're just going to have a good time, that's one thing. But if you're going to the cocktail party to network, there are basic etiquette rules that apply. The same follows on social media: Because the audience of social media channels is much greater than attendance at the average cocktail party, it's even more important to present yourself effectively. Still, many of the same rules apply:

  • Check out the lay of the land. Observe how other people are behaving, and take your cues from them. Social media requires some finesse—watch and learn before jumping in headfirst. Take note of how often others are posting and commenting, and don't over- or under-do it. Notice the length of their posts, formality of language, and other cues about acceptable participation.
  • Nobody likes a bore. Just as you would (hopefully) not repeat the same line or story over and over again at a party, make sure your social media posts are original. No re-posting the same tired statement, hoping that people will "like" or "re-tweet" the third time around.
  • Be intentional. Before a cocktail party, you might check out the guest list and identify whom you want to meet, instead of randomly mingling. Likewise, friend, follow, and otherwise connect with people on social media channels who are relevant to what you do. Occasionally commenting on their posts, "favoriting" their tweets, or otherwise being involved will keep you on their radar.
  • Make new friends. Do a little research to expand your circle of contacts. Reach out to share ideas, ask questions, and make genuine connections.
  • Reflect your personal brand. Take the time to craft posts that are true to the characteristics you wish to project, and who you are as a person.
  • Connect on a personal level. Just as it's nice to have someone you've met before remember your name and something about you when you meet again in a social situation, it's nice to receive customized communication on social media. When you send an invitation to connect, include a personalized message reminding the person what you have in common or how you met. It's more likely to generate a response than a canned "Please add me to your network."
  • Be relevant. Share links to articles that could be useful to others in your field, or might inspire an online conversation.
  • Be positive. Notice how the funny people are the life of the party, and those who will talk your ear off complaining about XYZ are avoided at all costs? The same goes for social media.

Written by: Jennifer Reynolds is the staff writer for West Michigan Woman.



Add comment

Security code

Recent Blogs

Lessons Learned During 2017

Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

Tour Planner Versus the Internet: Why (and How) the Travel Planner Will Win

We are in the midst of a digital transformation. More and more, travelers use the Internet to find travel inspiration and information. They can easily book flights and hotels—now more than ever, thanks to Google. There are apps to hail transportation, book table reservations and more.

10 Key Travel Moments from 2017

Each new year brings an air of hope. When the Trump administration instated the first travel ban in January, however, it looked like 2017 was off to a turbulent start for the travel industry. This year definitely had its rough patches, yet there were good things, too.

With each setback, the travel industry rallied together and proved that the industry isn't just an industry—but a community determined to change the world through remarkable destinations and extraordinary experiences.