Destination Directory

Business Practices

Knowing WHAT to measure can be as baffling as sifting through all the insights, analytics and numbers.

Knowing WHY you're measuring is key to your success.

Does your analysis give you a better idea of what action you can take? Do you understand your marketing direction or what resonates with your fans?

Let's dive into two popular Facebook tools to measure and analyze.

Do you know someone who is vocal about what he or she doesn’t like? Being mouthy and opinionated is a big turnoff, especially when you’re attempting to communicate with one of these “vocal” customers. If you have a customer who is mouthy when mad, think about how much more mouthy and opinionated he or she could be when happy!

When did you last spend quality time evaluating all aspects of your business? If you’re in sales, how much time, energy, and effort are you putting into to some client relationships and is your sales volume reflective of that time spent? More importantly, is it a profitable relationship for you and your company?

Most companies, at some point or another, have created a mission statement that is meant to define their purpose or vision for conducting business. Mission statements can look great on a plaque hanging in your office or on your website for prospective clients to see, but when was the last time you reviewed it to make sure you and your staff are actually "living" it? Would you even be able to rattle it off without looking? If you haven't visited your mission statement in a while, or ever, there has never been a more critical time to do so.

Recent Blogs

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.

Natural Disasters and Tourism

The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.

It’s Getting Hot in Here: Brand Activism in Diverse Political Climates

West Michigan was unseasonably warm last month.

I was beginning to think sweating was my new way of life.

The weather certainly seems to be symbolic of where we are as a country right now—chaotic, confused and heated.