Group travel is all about the destination as a whole. Operators view your offerings collectively, which is why cooperative marketing makes sense for a lot of destinations. Amy Spain, executive director of the Snohomish County Tourism Bureaufinds cooperative marketing to be very effective for their limited budget and offers some good advice on making it as easy as possible!
In this day and age, sharing information with millions of people is as easy as the click of your mouse. But not all information is good, or “share”-worthy.So, how will you guarantee your content is good enough to be “liked” and “shared?”
Have you ever wondered how to effectively market to the group travel industry? Marketing in general has changed substantially over the years, and navigating the options and selecting the right choices can be a daunting task. Tour operators are inundated with information and standing out is critical to your overall success. So, how do you do it?
My wife is one of the most polite people you could ever meet. Whether this is due to her upbringing, an aspect of her demeanor, or just her go-to behavior, she is polite to a fault. This materializes itself in often unexpected places: She lets the neighborhood kids have first go at the biggest, ripest blackberries that grow on our fence; she feels compelled to listen to the full pitch when eating the food samples at our local price club; she turns shades of blush if anyone in our party offers criticism of a winery's offerings in front of the person pouring. After all, if you don't have something nice to say ...