Group travel is all about the destination as a whole. Operators view your offerings collectively, which is why cooperative marketing makes sense for a lot of destinations. Amy Spain, executive director of the Snohomish County Tourism Bureaufinds cooperative marketing to be very effective for their limited budget and offers some good advice on making it as easy as possible!
In this day and age, sharing information with millions of people is as easy as the click of your mouse. But not all information is good, or “share”-worthy.So, how will you guarantee your content is good enough to be “liked” and “shared?”
Have you ever wondered how to effectively market to the group travel industry? Marketing in general has changed substantially over the years, and navigating the options and selecting the right choices can be a daunting task. Tour operators are inundated with information and standing out is critical to your overall success. So, how do you do it?
Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.
The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.