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Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Are you focusing on creating engaging visual content for your clients online? Do you want to skyrocket your reach? Social ads are the answer! Let's dive into five targeting tactics to launch your next campaign.

We present dozens of webinars throughout the year. They're well attended and, thankfully, very well received.

When possible, and time will allow, I request questions ahead of time from the attendees so we can answer what's on their minds. At one of our more recent webinars, the question below was asked and answered. It was so timely and relevant I wanted to share it so you can have the information as well—and share it.

Touchy, embarrassing subjects. Disciplinary issues. Bad performance reviews. There's no way around tough conversations. No one likes conflict, but avoiding conversations only makes matters worse. So, leaders have to get through them.

First step: Conquer your fears.

Business used to be conducted at a conference table, on the golf course or over drinks. Though this is still commonplace, more and more business is being done online.

"FAM trips are not a personal vacation," notes Lorene Romero, founder of Sharp Tongued Consulting. Suppliers invest huge amounts of money, time and work into educating travel professionals on their destinations through FAM trips—and they are excellent opportunities to build itineraries and help sell tours.

Recent Blogs

Tale of a New Tourism Town

Could any small town in the world fathom receiving 1 million visitors in 40 days? It is not a dream, but a reality for Danzhai Wanda Town in China.

The Brain, Heart and Courage of ‘Wicked’

Since its premier in 2003, Wicked has garnered worldwide attention and accolades for its storyline, music, set and costume design.

"It's a great show. The music is fun. It's got a lot of spectacle. So many of us grew up watching The Wizard of Oz, and Wicked is very clever. People enjoy watching a take on a story they thought they knew so well," said Susan Sampliner, Company Manager of Wicked.

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.