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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

Oh, the Places You’ll Go! As America just finished celebrating Dr. Seuss’s birthday, it got me thinking to back to when I was a kid: I‘m not sure if I appreciated the wisdom of Dr. Seuss (aka Theodor Geisel) as much as I do as an adult. His books always entertained me, but I didn’t realize that a majority of life’s lessons could be found on their pages.

You have ten seconds to capture your prospect’s attention over the phone—so don’t waste critical time. This is especially critical when leaving your prospect a voicemail.

After five years working behind the scenes in the group travel industry, I finally got to step onto the stage—literally—and attend my first trade show.

Hello, Toledo and the Heartland Travel Showcase!

What’s a gal to do when it’s too cold to want to do much of anything? Head to Canada’s capital, of course!

I haven’t really been a “winter person” since I—like our frigid West Michigan temperatures—was in the single digits. I enjoy winter’s beauty, but piles of icy plow, impassable streets, and other nuisances combine to make the season less than desirable. Still, a recent trip to Ottawa, Ontario, and the Outaouais region helped me regain my winter spirits. ‘Though every bit as chilly there as it was at home, the hospitality was warm and gracious.

It's no surprise to any group travel sales person that niche markets offer unique opportunities to grow your overall group sales. However, are you really tapping into all the markets that are available?

Recent Blogs

Lessons Learned During 2017

Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

Tour Planner Versus the Internet: Why (and How) the Travel Planner Will Win

We are in the midst of a digital transformation. More and more, travelers use the Internet to find travel inspiration and information. They can easily book flights and hotels—now more than ever, thanks to Google. There are apps to hail transportation, book table reservations and more.

10 Key Travel Moments from 2017

Each new year brings an air of hope. When the Trump administration instated the first travel ban in January, however, it looked like 2017 was off to a turbulent start for the travel industry. This year definitely had its rough patches, yet there were good things, too.

With each setback, the travel industry rallied together and proved that the industry isn't just an industry—but a community determined to change the world through remarkable destinations and extraordinary experiences.