Destination Directory

Blog

The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

 Most of us register for a trade show, like ABANTA, OMCA, and other state travel trade shows, to generate new business opportunities that translate into overall sales revenue. During the show, you work the floor, visit with current clientele, and meet new prospects. But what happens after the show?

(aka Dealing with What Mother Nature Brings) Right now, the Midwest is in the heart of the winter season. The Midwest in winter is able to vacillate wildly between, calm, mild, interesting, and treacherous—easily in a single day.

Lets face it, we all know the old cliché: “When you assume, you make an ass of you and me.” It’s natural to assume we know what our clients are looking for, but taking the time to really ask with the intent to understand is something of critical importance.

If you're a group travel supplier, you should remember that you have so many niche markets to consider getting involved with. There’s military, religious, social, fraternal, multigenerational, sports, and reunions, just to name a few. It’s natural to want to try any and all of these to grow your market—but it’s important to know the viability and the true definition of the market.

Recent Blogs

Generation X: Travel Trends

Once upon a time, Generation X was considered a cohort of apathetic, grungy loners blasting angry music, Today, they're working professionals and mature adults raising families. Sandwiched between the baby boomers and millennials, Gen X is sometimes considered the "Lost Generation," but they're about 68 million strong and account for 25 percent of the population—and 31 percent of total income, according to OpenForum. Gen X is at a point where they have money to spend on travel. Here are a few trends shaping their plans.

Giving Back to the Comeback City

"The only thing we ask is you love our city as much as we do," said Aaron Foley, appointed Neighborhood Storyteller for the city of Detroit and author of the book How to Live in Detroit without Being a Jackass.

Baby Boomer Travel Trends

For baby boomers, travel is, well, booming. According to the AARP 2017 Travel Trends Report, 99 percent of boomers plan to take at least one leisure trip this year, with an average of five or more trips. But why do they want to travel, and where do they want to go? The report uncovered several trends.