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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

This personal story from Ragan Myers, one of Group Today's Top 10 Next Gens in Group Travel, is a perfect example of how tour planners need to be flexible and creative when things don't go as intended.

Oh, the Places You’ll Go! As America just finished celebrating Dr. Seuss’s birthday, it got me thinking to back to when I was a kid: I‘m not sure if I appreciated the wisdom of Dr. Seuss (aka Theodor Geisel) as much as I do as an adult. His books always entertained me, but I didn’t realize that a majority of life’s lessons could be found on their pages.

You have ten seconds to capture your prospect’s attention over the phone—so don’t waste critical time. This is especially critical when leaving your prospect a voicemail.

After five years working behind the scenes in the group travel industry, I finally got to step onto the stage—literally—and attend my first trade show.

Hello, Toledo and the Heartland Travel Showcase!

What’s a gal to do when it’s too cold to want to do much of anything? Head to Canada’s capital, of course!

I haven’t really been a “winter person” since I—like our frigid West Michigan temperatures—was in the single digits. I enjoy winter’s beauty, but piles of icy plow, impassable streets, and other nuisances combine to make the season less than desirable. Still, a recent trip to Ottawa, Ontario, and the Outaouais region helped me regain my winter spirits. ‘Though every bit as chilly there as it was at home, the hospitality was warm and gracious.

Recent Blogs

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.

Natural Disasters and Tourism

The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.

It’s Getting Hot in Here: Brand Activism in Diverse Political Climates

West Michigan was unseasonably warm last month.

I was beginning to think sweating was my new way of life.

The weather certainly seems to be symbolic of where we are as a country right now—chaotic, confused and heated.