Destination Directory

Niche Markets to Consider

It's no surprise to any group travel sales person that niche markets offer unique opportunities to grow your overall group sales. However, are you really tapping into all the markets that are available?

The key to focusing on niche markets is to provide a product/service/package that will be appealing to these specialty markets. With a lot of unique niches the success is depended on various partners.

The traditional niche markets focus on the SMERF market, (Social, Military, Educational, Religious, and Fraternal), but consider three other market segments to grow your niche business:

  • Celebration: Three out of four people went on one celebration get away last year. These trips celebrated anniversaries, milestone birthdays, reunions, and weddings.
  • Girlfriend Getaways: Fifty percent of women went on a girlfriend getaway last year, and 90 percent intend to do a girlfriend getaway in the next year. Create a package that a group of woman can and will enjoy doing together.
  • Brocations: Just like girlfriend getaways, men like to take their own brocation, too. Most people think of this as golfing trips, but lets face it, not all men like to golf, and many men would be drawn to cigar/liquor tasting getaways. Just remember, that like woman, all men are not alike so think outside the box to help create a great experience they can brag about.

Niche markets are key to growing overall group travel sales. I hope these three additional markets help you accomplish your goals in 2014.

 


Tags

Add comment


Security code
Refresh

Recent Blogs

This Wouldn't Look Better as a Lake

"Wouldn't this look better as a lake?"

I was staring out into Yosemite Valley. Half Dome and El Capitan loomed in the distance—two natural landmarks accomplishing what I thought impossible: Make the giant sequoias gathered below look small.

"What?" I turned to the man standing next to me.

"A joke," he said. "Someone once thought this valley would make a great lake."

Get Your Kicks on ... Route 50?

Route 66 sure gets a lot of hype, but have you sent groups along U.S. Route 50 lately? Probably not. In July 1986, Life magazine dubbed the Nevada portion, "The Loneliest Road in America." And yet, from rural mountain ranges to desolate deserts and miles upon miles of rich farmland, Route 50 stretches across 3,073 miles from Ocean City, Maryland to Sacramento, California. It spans 12 states and links four state capitals—offering the most complete cross-sectional journey along the United States midriff.

OMG Experiences (a.k.a. Millennial Travel Trends)

Millennials are one of the largest generations in history (larger, even, than the baby boomers)—and they're entering their prime spending years. Born between 1982 and 1999, millennials were raised on the Internet, fostering a global awareness and an inherent interest in travel. But what are these young travelers looking for? The Millennial Traveler Report conducted by Expedia and Future Foundation discovered a few key generational characteristics.