Destination Directory

Today's Planning Resource for Tomorrow's Group Travel. 

Groups Today is the perfect publication to reach all buying segments with one advertising campaign at a reduced rate! The publication is a bi-monthly resource for travel professionals who arrange packages for those traveling in groups. As North America's leading magazine for group travel, Groups Today offers content on important industry happenings, fresh destination ideas, best business practices, and smart planning tips.

Groups Today is today's planning resource for tomorrow's group travel and allows advertisers to maximize their marketing dollars by reaching all buying segments with one ad placement. Our account executives are available to help you create a marketing plan that works best with your budget and your needs. Click here to find information about how Groups Today can support your overall packaged travel advertising needs or call 1-866-252-7108. A media kit can be downloaded here.

Recent Blogs

Generation X: Travel Trends

Once upon a time, Generation X was considered a cohort of apathetic, grungy loners blasting angry music, Today, they're working professionals and mature adults raising families. Sandwiched between the baby boomers and millennials, Gen X is sometimes considered the "Lost Generation," but they're about 68 million strong and account for 25 percent of the population—and 31 percent of total income, according to OpenForum. Gen X is at a point where they have money to spend on travel. Here are a few trends shaping their plans.

Giving Back to the Comeback City

"The only thing we ask is you love our city as much as we do," said Aaron Foley, appointed Neighborhood Storyteller for the city of Detroit and author of the book How to Live in Detroit without Being a Jackass.

Baby Boomer Travel Trends

For baby boomers, travel is, well, booming. According to the AARP 2017 Travel Trends Report, 99 percent of boomers plan to take at least one leisure trip this year, with an average of five or more trips. But why do they want to travel, and where do they want to go? The report uncovered several trends.