Destination Directory

Today's Planning Resource for Tomorrow's Group Travel. 

Groups Today is the perfect publication to reach all buying segments with one advertising campaign at a reduced rate! The publication is a bi-monthly resource for travel professionals who arrange packages for those traveling in groups. As North America's leading magazine for group travel, Groups Today offers content on important industry happenings, fresh destination ideas, best business practices, and smart planning tips.

Groups Today is today's planning resource for tomorrow's group travel and allows advertisers to maximize their marketing dollars by reaching all buying segments with one ad placement. Our account executives are available to help you create a marketing plan that works best with your budget and your needs. Click here to find information about how Groups Today can support your overall packaged travel advertising needs or call 1-866-252-7108. A media kit can be downloaded here.

Recent Blogs

Baby Boomer Travel Trends

For baby boomers, travel is, well, booming. According to the AARP 2017 Travel Trends Report, 99 percent of boomers plan to take at least one leisure trip this year, with an average of five or more trips. But why do they want to travel, and where do they want to go? The report uncovered several trends.

This Wouldn't Look Better as a Lake

"Wouldn't this look better as a lake?"

I was staring out into Yosemite Valley. Half Dome and El Capitan loomed in the distance—two natural landmarks accomplishing what I thought impossible: Make the giant sequoias gathered below look small.

"What?" I turned to the man standing next to me.

"A joke," he said. "Someone once thought this valley would make a great lake."

Get Your Kicks on ... Route 50?

Route 66 sure gets a lot of hype, but have you sent groups along U.S. Route 50 lately? Probably not. In July 1986, Life magazine dubbed the Nevada portion, "The Loneliest Road in America." And yet, from rural mountain ranges to desolate deserts and miles upon miles of rich farmland, Route 50 stretches across 3,073 miles from Ocean City, Maryland to Sacramento, California. It spans 12 states and links four state capitals—offering the most complete cross-sectional journey along the United States midriff.